The other is a narrow brand strategy, focusing on just a few and thus more mentally accessible associations. One is a broad brand strategy, focusing on many favorable brand associations. Purpose –Brand managers can choose among two fundamentally different brand positioning strategies. Narrow brand positioning: Effects on competitive brand performanceĮuropean Journal of Marketing, 56(3) Doi: 10.1108/EJM-02-2021-0090 Vis sammendrag Olsen, Lars Erling Samuelsen, Bendik Meling, Pappas, Ioannis & Warlop, Luk (2022) Broad vs.
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#ALI FARAJI RAD HOW TO#
To provide some insight, we define the body of work at the intersection of public policy and consumer behavior as consumer centered policy inquiries and provide an organizing framework for how to both define and characterize it. It is not uncommon for readers and authors new to JPP&M to puzzle over whether their consumer research is policy-oriented enough, or question how their policy interest can be studied using methodologies characteristic of consumer research.
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While the existence of this intersection feels like a given, defining the contours and borders of this intersection is arguably much grayer. The Journal of Public Policy and Marketing has long welcomed scientific inquiry at the intersection of public policy and consumer behavior. We discuss policy implications aimed at contributing to reducing the societal and public health cost of car traffic.īlock, Lauren Vallen, Beth & Warlop, Luk (2022) Consumer Centered Policy Inquiries: a Call to Explore Policy Through a Consumer Lens and Consumers Through a Policy Lens This hypothesis suggests that bigger cars make people feel more secure, which affects their behaviour in terms of generalized risk taking. Based on these results and in line with literature showing that social stability and security can affect financial risk taking, we propose the “car cushion hypothesis”. Two behavioural and consequential studies support that car size affects risk taking in driving, and that this increase in risk taking generalizes to other domains as well.
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While literature highlights several behavioural effects of car size, the direction of causality of these effects is not always clear, and empirical evidence lacking. Our study looks at the effect of car size on risk taking.
#ALI FARAJI RAD DRIVERS#
At least a subset of accidents is attributable to the amount of risk drivers allow in their driving, and in related behaviour like mobile phone use or substance abuse. Mitigating these effects is a daily concern for public and private institutions and people around the world. Journal of Consumer Policy Doi: 10.1007/s10601-w Vis sammendragĬar traffic and accidents involving cars create an enormous societal cost,particularly in terms of negative consequences for public health. See also the UOW Mining Science and Technology website.Claus, Bart & Warlop, Luk (2022) The Car Cushion Hypothesis: Bigger Cars Lead to More Risk Taking-Evidence from Behavioural Data For further information contact Naj Aziz (Chairman and Convenor), School of Civil, Mining and Environmental Engineering, University of Wollongong, 2522. The Conference is organised by Mining Engineering - University of Wollongong.
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The Coal Operators' Conference has been held at the University of Wollongong since 1998.